YouTube affiliate program

Video creators · youtube.com

Creator programme only

YouTube does not run an affiliate program for promoting YouTube: what it has is a programme that pays creators on its own platform.

YouTube pays nothing for sending people to YouTube or YouTube Premium that we could find. What it calls its affiliate program, YouTube Shopping, pays YouTube creators a commission when viewers buy products they tag, and only creators YouTube invites can join.

Checked October 16, 2026 against 2 sources, listed below. How we verify

What YouTube runs instead

  • YouTube Shopping affiliate program

    For channels in the YouTube Partner Program, in supported countries, that meet YouTube's minimum requirements and receive an invitation (filling in the interest form does not guarantee one). Creators tag products in their videos, Shorts and live streams and earn a commission when fans buy on the retailer's site.

Video creators affiliate programs that pay instead

Ranked by modelled value per referral, up to $131. Open any program for its terms, sources and the steps to get approved.

  1. 1
    CapCut
    Impact
    $131recurring
  2. 2
    Tella
    In-house
    $113recurring
  3. 3
    Wondershare Filmora
    CJ / Impact / Admitad
    $70
  4. 4
    Steve.ai
    In-house
    $56
  5. 5
    VEED.io
    Impact
    $45recurring
  6. 6
    Movavi
    CJ
    $42
  7. 7
    Bandicam
    Awin
    $30
  8. 8
    FlexClip
    Awin
    $30
  9. 9
    Descript
    PartnerStack
    $25
  10. 10
    InVideo
    Impact
    $25
All video editing affiliate programs

YouTube affiliate program: common questions

Does YouTube have an affiliate program?
YouTube does not run an affiliate program for promoting YouTube: what it has is a programme that pays creators on its own platform. YouTube pays nothing for sending people to YouTube or YouTube Premium that we could find. What it calls its affiliate program, YouTube Shopping, pays YouTube creators a commission when viewers buy products they tag, and only creators YouTube invites can join.
What does YouTube offer instead of an affiliate program?
What YouTube runs instead: YouTube Shopping affiliate program (For channels in the YouTube Partner Program, in supported countries, that meet YouTube's minimum requirements and receive an invitation (filling in the interest form does not guarantee one). Creators tag products in their videos, Shorts and live streams and earn a commission when fans buy on the retailer's site).
How can I earn commission promoting something like YouTube?
Among the affiliate programs we list for video creators, the ones that pay most per referral are CapCut (up to 35% recurring), Tella (30% recurring), Wondershare Filmora (50% per sale). Each one links to its full terms, the network it runs on and the steps to get approved.

Sources

Read on October 16, 2026. Run YouTube's partnerships and this is out of date? Send us the program's terms page.

  1. [1]support.google.com/youtube/answer/13376398
  2. [2]www.youtube.com/creators/earn/youtube-shopping/

Other brands with no affiliate program

All 31 brands we checked