CloudTalk vs EE
Two telecom & mobile affiliate programs, compared side by side on what a referral is worth, how each pays, the cookie window, and how to get approved. Every figure is verified to its source.
Two different kinds of payout
CloudTalk pays recurring (Up to 25% of MRR for the customer's lifetime), so it keeps earning for as long as the referred customer stays, while EE pays once per conversion (Up to £70 per connected sale). On a single paid referral the modelled value is ~$93 for EE and ~$180 for CloudTalk, but those are not comparable head-to-head: CloudTalk compounds across renewals and EE is banked immediately. Pick CloudTalk if your audience converts into lasting subscriptions, EE if you want the larger up-front payout.
| Program | ||
|---|---|---|
| Value / referral | $180recurring modelled | $93 modelled |
| Payout shape | Recurring Recurring % of MRR for the customer's lifetime | One-time Up to £70 for each connected sale of EE mobile and broadband, with no commission on upgrades; cashback sites are paid on connection and may be on different rates. |
| Commission | Up to 25% of MRR for the customer's lifetime Verified | Up to £70 per connected sale Verified |
| Cookie window | 90 days | Not posted |
| Network | PartnerStack | Awin |
| Requirements to join | Apply via PartnerStack; approval required. $100 minimum payout. | Anyone with their own website or social media profile can join through Awin from EE's partnership page; applicants are validated. No brand bidding on EE terms, and the affiliate's own branding must stay visible. |
| Verified | Oct 19, 2026 · 1 source | Oct 24, 2026 · 1 source |
| Apply |
Value per referral is a modelled estimate reasoned from each program's published terms, not a guaranteed payout. A recurring cut and a one-time bounty are different kinds of money, so the payout shape is shown for each. How we verify & model value.
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Frequently asked
- Is CloudTalk or EE the better affiliate program?
- Neither is simply "better": CloudTalk pays recurring (Up to 25% of MRR for the customer's lifetime) and compounds while the customer stays, whereas EE pays once per conversion (Up to £70 per connected sale). Choose by whether your referrals become lasting subscribers or one-time buyers.
- How much does the CloudTalk affiliate program pay compared to EE?
- CloudTalk pays up to 25% of MRR for the customer's lifetime. It has a 90-day cookie and is modelled at ~$180 per paid referral. EE pays up to £70 per connected sale. It has no published cookie window and is modelled at ~$93 per paid referral. Both figures are modelled comparison aids reasoned from published terms, not guaranteed earnings.
- Which has the longer cookie window, CloudTalk or EE?
- CloudTalk has a 90-day cookie window, while EE does not publish a fixed cookie window (it is set per advertiser inside its network).
Terms for both programs verified against their own sources. How we verify