Is Betfair or MatchBingo the better affiliate program?

They are closely matched: ~$37 (Betfair) and ~$33 (MatchBingo) modelled per referral, both pay per conversion. Pick by audience fit rather than payout alone.

How much does the Betfair affiliate program pay compared to MatchBingo?

Betfair pays £28 per lead. It has no published cookie window and is modelled at ~$37 per paid referral. MatchBingo pays £25 per lead. It has no published cookie window and is modelled at ~$33 per paid referral. Both figures are modelled comparison aids reasoned from published terms, not guaranteed earnings.

Which has the longer cookie window, Betfair or MatchBingo?

Neither Betfair nor MatchBingo publishes a fixed cookie window; both are set per advertiser inside their network.

Head-to-head

Betfair vs MatchBingo

Two gaming affiliate programs, compared side by side on what a referral is worth, how each pays, the cookie window, and how to get approved. Every figure is verified to its source.

Closely matched on modelled value

Betfair and MatchBingo are closely matched, modelled at ~$37 and ~$33 per paid referral (both pay per conversion). The better pick comes down to which fits your audience and content.

Side-by-side comparison of Betfair vs MatchBingo: value per referral, payout shape, commission, cookie window, network, requirements and verification.
Program	BetfairGaming	MatchBingoGaming
Value / referral	$37 modelled	$33 modelled
Payout shape	One-time CPS/CPL/CPA as set by the advertiser inside CJ. See CJ for the exact action terms.	One-time CPS/CPL/CPA as set by the advertiser inside CJ. See CJ for the exact action terms.
Commission	£28 per lead Network rate	£25 per lead Network rate
Cookie window	Not posted	Not posted
Network	CJ	CJ
Requirements to join	Join CJ as a publisher (free), then apply to this advertiser inside CJ; advertiser approval required. Requires a working site/app with real content and traffic.	Join CJ as a publisher (free), then apply to this advertiser inside CJ; advertiser approval required. Requires a working site/app with real content and traffic.
Verified	Oct 5, 2026 · 1 source	Oct 5, 2026 · 1 source
Apply	Join Betfair Full terms & how to join	Join MatchBingo Full terms & how to join

Value per referral is a modelled estimate reasoned from each program's published terms, not a guaranteed payout. A recurring cut and a one-time bounty are different kinds of money, so the payout shape is shown for each. How we verify & model value.

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Frequently asked

Is Betfair or MatchBingo the better affiliate program?: They are closely matched: ~$37 (Betfair) and ~$33 (MatchBingo) modelled per referral, both pay per conversion. Pick by audience fit rather than payout alone.
How much does the Betfair affiliate program pay compared to MatchBingo?: Betfair pays £28 per lead. It has no published cookie window and is modelled at ~$37 per paid referral. MatchBingo pays £25 per lead. It has no published cookie window and is modelled at ~$33 per paid referral. Both figures are modelled comparison aids reasoned from published terms, not guaranteed earnings.
Which has the longer cookie window, Betfair or MatchBingo?: Neither Betfair nor MatchBingo publishes a fixed cookie window; both are set per advertiser inside their network.

Terms for both programs verified against their own sources. How we verify