Ranked

Best Toy & Board Game affiliate programs

The highest-value toy shops, toy brands and board-game retailers to promote, ranked by what one paid referral is actually worth. Compare commission, cookie window, network and how each pays, then open any program for its full terms and the exact steps to get approved.

22programs
$17top value / referral
103more niches

Of the 22 toy shops, toy brands and board-game retailers we track, 1 is verified against the program's own terms. Payouts run from a share of each sale to fixed bounties up to $17 per referral, led by HiHommi WW.

Top 22 toy & board game programs by value per referral

Ranked from verified terms. Click Apply to go to the program's signup, or open its full terms.

  1. 1
    HiHommi WW
    CJ
    $17
  2. 2
    Lovevery
    Impact / Shopper.com
    $9
  3. 3
    Fun.com
    CJ
    $7
  4. 4
    Albi.cz
    CJ
    $6
  5. 5
    BAMBULE.cz
    CJ
    $6
  6. 6
    Bruderland Europe
    CJ
    $6
  7. 7
    Diecast
    CJ
    $6
  8. 8
    Philibert
    In-house
    $5
  9. 9
    PicassoTiles
    CJ
    $5
  10. 10
    Albi.sk
    CJ
    $4
  11. 11
    BlitzChampz
    CJ
    $4
  12. 12
    Fat Brain Toys
    CJ
    $4
  13. 13
    JátékNet.hu
    CJ
    $4
  14. 14
    Miniature Market
    LinkConnector
    $4
  15. 15
    Rajhraciek Europe
    CJ
    $4
  16. 16
    Element Games
    In-house
    $3
  17. 17
    Jatekshop.eu
    CJ
    $3
  18. 18
    Spinkids Europe
    CJ
    $3
  19. 19
    Funko
    CJ
    $2
  20. 20
    Vesely-drak cz/sk
    CJ
    $2
  21. 21
    Agatinsvet.cz
    CJ
    $1
  22. 22
    American Girl
    CJ
    $1

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Frequently asked

What are the best toy & board game affiliate programs?
Ranked by what one paid referral is worth, the top toy & board game affiliate programs right now are led by HiHommi WW, Lovevery, Fun.com, Albi.cz, BAMBULE.cz. All 22 toy shops, toy brands and board-game retailers we track are compared here with their commission, cookie window and network.
How much do toy & board game affiliate programs pay?
Across the 22 toy shops, toy brands and board-game retailers here, the modelled value of one paid referral runs from $1 to $17, and the middle program is worth about $4. The highest-value program here, HiHommi WW, is modelled at about $17 per paid referral. Each program shows its published commission, how it pays (per sale, per lead, or recurring) and its cookie window, so you can pick by real payout rather than a headline rate.
Are toy & board game affiliate programs free to join?
Almost all are free to join, either through an affiliate network (join once, then apply to the brand) or an in-house program you apply to directly. Each listing shows the exact requirements and the network it runs on.